http://sacstarts.com/taxonomy/term/113/0 en http://sacstarts.com/blog/adam-kalsey/2007/04/27/livemarkets-launches-in-ad-chat <!-- google_ad_section_start --><p>Rocklin based <a href="http://livemarkets.com/">LiveMarkets</a> launched their in-advertising chat service this week at ad:tech in San&nbsp;Francisco.</p> <p>The service places a real time chat window directly on the screen when a user clicks an ad, allowing companies to provide one-on-one conversations with prospective&nbsp;companies.</p> <p><img src="http://www.sacstarts.com/files/images/mockup_money.png" alt="In Ad Chat"/></p> <p><a href="http://venturebeat.com/2007/04/27/livemarkets-launches-ad-chat/">VentureBeat reports</a> that at ad:tech, LiveMarkets was approached by four venture capital firms, six advertising networks, several ad agencies, and two requests to build a private label version of the&nbsp;service.</p> <p>VentureBeat also speculates that this is a market Google may attempt to enter to compliment their click-to-call services. I would also expect that existing in-page <span class="caps">IM</span> services like Mabber and Meebo could replicate much of the&nbsp;functions.</p> <p>The back end of the service is able to route chats to a call center of agents who can answer questions. Companies might also find this useful for customer&nbsp;support.</p> <!-- google_ad_section_end --> http://sacstarts.com/blog/adam-kalsey/2007/04/27/livemarkets-launches-in-ad-chat#comments chat instant messaging livemarkets Rocklin Fri, 27 Apr 2007 19:54:09 +0000 Adam Kalsey 1541 at http://sacstarts.com