Company: WhosOnMyPage
Founded: March 2006
Founders: Mike DiCarlo and Layton Wedgeworth

WhosOnMyPage just did a re-launch on February 9th, which included support for tracking the social networks Bebo, Friendster, and Hi5. This is a Sacramento company, and the guys are regulars at SacStarts dinners.

A bit of background is in order. WhosOnMyPage is a profile tracker that allows the owner of a social network page to see who’s viewing it, as long as the other user is using the service as well. The first version was launched in March of 2006 and went from 0 to more than a million users in less than one month. They had over 1.5 million daily page views and more than half a million unique users. As a result the system was tracking 15-20 million profile views each day. Then MySpace blocked the service, just like they did to other trackers such as Trakzor and Revver.

This new version is significant for multiple reasons, but mostly because MySpace and anybody else can no longer block them. It used to be that the owner of a social network page would have to place a small script in their page code, and all MySpace and their ilk needed to do to block a service was to simply block that individual script. The solution to the problem is a Firefox plugin, which does the very same thing as an embedded script and is completely outside the control of MySpace, Bebo, etc.

It’s going to be exciting to see this one unfold, and this time there’s nothing to stop them. Congrats to Mike, Layton, and Lindsay on a great job!